Chances are by the end of this month someone on your Facebook newsfeed will be telling you all about their new iPhone 6. Like they are suddenly the aficionado of iPhone technology. What they are doing of course is telling you that they’ve got the latest piece of tech and you haven’t. And they’re way-cooler than you because of it.
Yes Apple is expected to announce the launch of the iPhone 6 tomorrow, and it’s likely on sale by the end of the month if not sooner. Fans can expect a bigger screen, more rounded edges, sapphire scratch proof screen; amongst other features. As well as different size variations on the phone, there’s even rumours of the much talked about iWatch being announced. I’m telling you this so that you’re prepared for when your friend goes on about it!
Why is it that we Asians rush out to buy the latest versions of gadgets? Are we tech-savvy early adopters? A more likely explanation is that we’re extremely brand conscious, and having the latest gadgets feeds our competitiveness. And what’s more, I wonder how many of us will actually use all the new features of an iPhone 6- or will we just check Facebook and the weather app?! In the end perhaps it’s really about being the first to have one.
So am I saying that we are that shallow? Is it all just a case of keeping up with the Patels? Well I’ll let you decide that for yourself.
The truth is that we live in an upgrade society. Every few months, manufacturers tell us how out of date our existing phone is, even though it’s likely to be around a year old. And it’s not just phones. TV manufacturers now bring out a new model every autumn. Who remembers growing up, when you’d have the same TV for like about ten years until the screen went green?
Technology is increasing at a break neck speed and its fair to say that it’s not just the South Asian consumer who wants to keep up with it. We’re all pretty much sucked into the manufacturer’s race to give us the most advanced phone, TV, tablet, watch….
So I wouldn’t judge you if you were one of those queuing for days outside the Apple store: if we’re really honest we’d probably all love to get our hands on the curvaceous edges of the iPhone 6.
Personally I can’t wait for it to come out so we can start talking about the iPhone 7.